Story Films for Business
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Archive for the Blog Category

Abraham Lincoln-Storytelling Leader

Watching the superb film “Lincoln” by Steven Spielberg, I discovered a very important fact about our 16th President that I wasn’t really aware of.  He was a great storyteller.  I knew he was strong in his speechmaking (having memorized the Gettysburg Address in Grade School, along with […]

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Wiggly Man is NOT a Marketing Strategy

Have you ever been driving down a street, and noticed, from the corner of your eye, one of those giant “Wiggly Men’?  You know what I’m talking about-those 15’ tall inflatables that wiggle their arms about, hoping to get you to pull into their place of business. […]

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Why your business needs R.O.E.-”Return on Emotion”

Strolling along the web looking at advertising, you hear a lot of entrepreneurs and business leaders mention that they have “passion” for what they do-“I’m passionate about selling insurance” or “doing my job well is my passion”.  But when you read or watch the rest of their […]

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Hold the Hype, Please!

Have you ever read some marketing copy for a business that made you wonder what world they live in?  You know the kind of copy I’m talking about-full of exaggerated claims, hyperbole filled descriptions, or too good to be true offers.  It turns you off, doesn’t it? […]

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Visual Stories and Deeper Content Can Help Businesses Succeed

There has been a lot said in the press the last few years about the power of storytelling, and why businesses need to jump on the bandwagon.  But to stand out, to get traction with your story, to have greater impact, you might want to think about […]

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Push vs. Pull Marketing

Are you tired of being blasted by all kinds of company messages day in and day out?  We, as consumers, have been barraged with “look at me” style marketing-”check out my company, my product, my service” etc., for decades now.  Everywhere you look, people are trying to […]

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Why websites need Stories with compelling content

I saw some interesting Facebook stats today–55% of consumers who have “liked” a page later decided they didn’t want to see posts from the company, 43% go to the company’s page and “unlike” them. Do you think your company is included in this exodus away from your […]

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Story Films and Social Media

Everyday you see stories about the importance of social media-get your business on Facebook, Tweet your way to success, and on and on and on. It kinda makes you feel like a bit of a loser if your businesses is NOT taking advantage of these free tools, […]

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